Yem Jam (Vol. 14)
Welcome to another Yem Jam, a summary of progress, learnings, and ideas as we build Yem.
We continue to see solid results with our personalized messaging product (more details below). We are actively onboarding newsletters from our waitlist. If you're operating a paid newsletter, we would be thrilled to help grow your revenue. If you know anyone operating a paid newsletter, we would appreciate if you share this note with them.
To sign-up for a 1-month trial, feel free to reply to this email or fill out this short survey. We’re excited to hear from you!
Let’s dive into some updates.
For our first two customers, after a little over a month, Yem has driven a lift of +100 paying subscribers and +$6,000 in subscription revenue. We recently onboarded more customers and continue to see a lift of 5% to 10% in sub revenue. We're having an impact for newsletters across different categories (business, crypto, politics, etc.) and growth stages (from $30k to $1M in annual revenue).
One of our customers texted me the picture below, showing Yem's impact on their revenue, which warmed our hearts and fired us up!
There's plenty of opportunity to experiment, improve performance, and elevate our impact. But over the past few weeks, our focus has shifted to adding new customers. We've onboarded some of the largest Substack creators and have had newsletters from other platforms (MailChimp, ConvertKit, Revue, etc.) sign up for Yem. We have ambitious growth goals and continue to ramp up customer acquisition efforts.
Our primary challenge is overcoming lack of awareness with potential customers. We’ve received positive feedback from warm intros, but have a lower response rate on cold outreach. For interested newsletters, the onboarding process can be a bit cumbersome, with prospects stuck at different points.
It would be surprising if these weren't headwinds. While these should go down over time, we're also attacking them head on.
We recently launched an automated onboarding flow and had our first customer sign up using it. It was magical to receive the Slack alert letting us know everything worked. This removes a ton of initial friction and enables creators to sign-up for Yem without having to set-up a call with our team.
On the marketing side, we designed and launched a new landing page. We also have a video update we’ll be publishing to Twitter and LinkedIn this week. Here's a sneak peek — if you see it out in the wild, any love and support means the world to us! And of course, any referrals or word-of-mouth are deeply appreciated. 🙏 🙏
That’s all we got for now — let us know what you think!